Who We Are

Cloudforia values building trust and enabling your long-term success. We are passionate not only about the project at hand but about helping you solve your most complex business challenges and turning your vision into reality.
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Cloudforia takes a different approach: we are strategists, consultants and advisors that take the time to understand your business direction and goals you wish to achieve. This is where we bring our years of Salesforce experience to implement the perfect solution for your business needs, improving business performance and results.


Cloudforia Leadership

Managing partner Syed Farooq

Syed Farooq

Managing Partner

Syed Farooq is a dynamic leader with more than eighteen years experience providing strategic guidance on IT implementations and digital transformations to clients and organizations, including managing projects through all phases of the delivery life cycle. His background in management consulting includes “Big 5” consulting experience in CRM, Salesforce, Lead to Cash, Service Request Management System process design, Business Process Engineering, and Change Management process design across dozens of industries. He is a PMI Project Management Professional and AIIM Certified Information Professional.

Younes Aatif

Managing Partner

Younes Aatif has spent two decades as a functional executive and manager and understands clients’ pain points and resource constraints. Prior to launching Cloudforia, Younes led service delivery for a Salesforce Platinum partner serving mid-market and enterprise customers nationwide. Earlier roles included director-level positions overseeing an engineering PMO, national operations, and service delivery with a provider of mobile resource management products. In addition to being a Salesforce Certified Administrator, Younes is also a Sales Cloud and Service Cloud Certified Consultant.

Charles Beretz

Managing Partner

Charles Beretz’s technical expertise and deep understanding of critical business drivers in multiple markets and industries makes him a trusted advisor to clients. He is an innovative and driven executive leader with a two-decade track record of developing relationships with C-level decision makers, seizing control of critical problem areas, and delivering on customer commitments. Beretz holds five Salesforce certifications and joins Cloudforia from a Salesforce Platinum partner, which he helped grow from two persons to an acquisition by a major IT services company. Previously he has worked for Salesforce.com and IBM.

Rob Wright

Managing Partner

Rob Wright has over two decades of management consulting and technology integration experience with a proven track record of driving business value for C-level executives and their teams.  Prior to joining Cloudforia, Rob provided cost optimization, process improvement, business advisory and IT strategy services at companies like McKinsey & Company, PwC, Forsythe Solutions Group, and Citihub.  With more than a decade of experience in the Salesforce ecosystem, including launching and leading a region for a Salesforce Platinum partner, Rob has a relentless focus on his client’s business outcomes and their overall organizational success.  His passion for people drives his involvement in his local community.  Rob serves as the Chairman of the Advisory Board for Cru Inner City in New York that focuses on poverty alleviation in the city.  He has also partnered with Cru nationally to extend the reach of programs that reduce the level of food insecurity in under-served families in urban areas.

Our Values


Cloudforia’s partners value long-term relationships with clients, as they are our neighbors in the communities where we live. Community engagement works the same way as consulting with clients — it’s all about seeing a need, understanding it, and working to help solve it.

For these reasons, Cloudforia is proud to join the Salesforce non-profit foundation’s “Pledge 1%” philanthropy initiative. Cloudforia pledges 1% of its equity, 1% of its employees time, and 1% of its profits to the causes that we care about.

Get in touch

Get in touch with us for a free consultation to learn how your business can benefit by working with Cloudforia.
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